Friday, April 3, 2020

Exposing Justin Bieber Through Presentational Medias

Exposing Justin Bieber Through Presentational Medias

Analysis and Written by: Fernando Savero Suhendra
Published                       : 03 April 2020


Undoubtedly, in today’s digital, global era where online medias and social medias, such as Facebook, MySpace, Friendster, and Twitter, induced a crucial role in constructing identities. An awareness of how to publicly display, conduct, and maintain oneselves is of importance not only to public figures and superstars, including celebrities, influencers and political leaders, but also to ordinary partakers, as performances and personas are shifting towards a more accessible, modern, profound way. As Marshall points it out, “Performance is a critical component in any public figure’s identity.” (Marshall, 2010, p. 39). To exemplify, this article attempt to analyse and discuss online presentation of Justin Drew Bieber, a distinguishable Canadian actor, singer, and songwriter, acclaimed for his album ‘My World 2.0’, which composed of the notable hit ‘Baby’, through Marshall’s excerpt on celebrities’ online self-presentations’.


         Born on March 1,1994 in London, Ontario and was raised by a single mother,  Justin Drew Bieber’s rise to fame commenced when his mother recorded and posted a video on YouTube of his achievement, in singing rhythm and blue (R&B) songs, which he won second place. Fortunately, this appeal to Scott Braun, a music promotor and talent agent, who view and invited Bieber, who was 13 at that time, for a recorded demos at a studio in Atlanta. During that time, he managed to meet Usher, who was marvelled by Bieber’s talent when auditioning. Thus, a recording contract was made in late 2008. Ever since, Bieber has made a name to himself, through his diverse range of albums such as ‘My World 2.0’ (2010), ‘My World Acoustic’ (2010), ‘Never Say Never: the Remixes’ (2011), ‘Under the Mistletoe’ (2011), ‘Believe’ (2012), and last but not least ‘Believe Acoustic’ (2013). Through his autobiography book, ‘Justin Bieber: First Step 2 Forever: My Story’ and documented film ‘Justin Bieber: Never Say Never’, Bieber accounted the journey of his life.

Unexpectedly, social medias, such as his Facebook’s account, @JustinBieber, Instagram, @justinbieber, Twitter’s account, @justinbieber, and Youtube channel, Justin Bieber, constitute to the large numbers of audiences and fans, with the recent numbers of followers on his Facebook account reaching more than 70 thousand followers, while his Twitter being 1.31 million followers. Different from traditional medias, such as newspapers, televisions, and radios, current social medias are perceived as being more effective and efficient. Celebrities, such as Justin Bieber, are competent to interact with his followers, inform followers of new masterpieces to come, future events to come, including live concerts, interviews, and even talk-shows instantly, despite physical boundaries. Instagram also enhances the private public self by potraying self-images in different occasions. This attracts audiences who wants to have a sneak peek into his private’s life. It also serves a way to express his freedom of expressions.

 

In addition, celebrities are also adequate to promote their created, recorded, and published masterpieces such as albums even parts of their daily lives. For Bieber, this means he broadcast his songs, such as ‘Intentions’ (2020), which feature Quavo, and ‘One Time’ (2010). He even gave his audiences a snapshot of his wedding in the video ‘The Wedding: Officially Mr. & Mrs. Bieber-Justin Bieber: Seasons’.


Unfortunately, social medias, especially those such as Instagram and Twitter, if not used wisely, may be a downturn. Celebrities, such as Justin Bieber, with enormous population of followers are highly monitored, even to the extent of their private life. This means that one should be vigilant in his attitudes and interactions, if one does not want to risk one’s popularity and reputation. As Marshall states, “performance of the self was a conscious act of the individual and required careful staging to maintain the self-a composed and norm driven construction of character and performance.” (Marshall, 2010, p. 39)

References:





Justin Bieber's Official Instagram

Justin Bieber's Official Youtube Channel

Justin Bieber's Official Twitter Account

Justin Bieber's Instagram's Selfie


Justin Bieber's Twitter: 'Leaving the Spotlight-Justin Bieber: Seasons'
Justin Bieber's Twitter: 'Changes'
Justin Bieber's Respond to His Follower





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